"This Ole Boy" is a down-to-earth, country-inspired brand that embodies the blue-collar way of life. It's all about respecting your roots, treating your loved ones with care, and working hard to provide for your family. This brand encapsulates the essence of rural living – from dropping a tailgate, cracking open a cold beer, to sharing heartwarming moments by a roaring bonfire with friends and family. "This Ole Boy" stands for everything country, family-oriented, and the genuine, good old boy lifestyle.

This Ole Boy, you are an early riser, you are resilient, you are a provider. To say you are "Hard Working" would be an understatement, you get it done and then some.  The mission is to progress and take the steps closer to the man we want to become, it takes more than "Hard Work".  

Our Mission has always been the same as yours, Provide & protect our families, crack a beer with a friend, and enjoy the life we were given. 

In the end.. The Mission is to praise for my blessings and be grateful for where I am and where I am going.